Recreational Cannabis Making It’s Debut in West Michigan
Has been serving northern Michigan (Rogers City) as a pivotal medical marijuana dispensary. Their marketing and advertising efforts were sufficient, but with a second recreational store opening and new competition coming into the market on a monthly basis, owners Michael Atkins and Scott Schroeder took an aggressive approach to marketing and advertising to ensure their domination of the market share.
And so first things first, these gentlemen brought on Creators Collective to develop their search engine optimization and make their website discoverable to all of Michigan’s residents. This successful campaign lasted 6 months until they decided to bring on the collective full time and utilize our “partner” retainer.
The Insight, Vision, and Execution.
• Complete Brand Redesign & Marketing Strategy
• New Website & Online Ordering System
• Full SEO Campaign (On-site, Backlinks, Guest Blogs & More)
• Social Media Strategy & Management
• Photo & Video Curation
• Native & Digital Advertising Campaigns Development & Oversight
• Billboard Campaign Strategy, Development & Oversight
• Business Listing & Reputation Management
• Email & Text Marketing
• Strategy & Management of 800K/year marketing/ad budget
Results
• State Recognized Branding
• 5,030% Increase In Social Following
• 6,120% Increase In Website Visitors
• Thousands of Customized Video & Photographs
• 12+ Magazine Campaign Placements
• 50+ Billboard Campaign Placements
• 15+ PR Press Release & Article Placements
• Google Ranked #1-3 for “Recreational Marijuana” & 20+ Related Keywords
• 15 Million Impressions Per Month Across All Mediums
• Third Location Opened March of 2021
• Played Integral Role With 2X Increase In Revenue
