A Healthy Check Up For Aayu Clinics

Case Studies

February 10, 2021

The Start

Aayu Clinics, owned by renowned Dr. Abhijit Shinde was a well established business with a reputation for being a Chicagoland urgent care clinic people could depend on. Their fair pricing, friendly staff, and convenient locations in Lakeview and Wickerpark made them easily accessible for the clients that needed to see them on a dime, or months out. Dr. Shinde did a wonderful job of Aayu Clinics apart from the rest by making Aayu Clinics not only an urgent care facility, but one in which they could access primary care, naturopathic medicine, psychiatric help, mental health needs, ADHD & STD testing, amongst a large array of other services that made them the “go-to” for most medical needs.

However, Dr. Shinde knew it was time for a “reimagination” of their current brand. Dr. Shinde wanted to encapsulate the entirety of their services and demonstrate the “aayu” way of doing things, meaning you enjoy “a life well lived.” That means more than just throwing medication at a problem but rather seeing the person for who they are as a person; and using lifestyle changes, physical and mental therapy as a first measure, with medication as a secondary option. Creators Collective was more than ready for the challenge.

 

THE SOLUTION

  • Completely redesigned website

  • Brand strategy development & execution

  • Custom Social Media Strategy and overarching management across facebook, instagram, twitter, pinterest

  • Facebook & Google Ads Advertising

  • 10+ Posts For All Social Media Profiles Per Week

  • Reputation Management On Facebook, Google, Yelp & more

  • Business listing management on Foursquare, Yelp, Linkedin, Google Business & more

  • Redesigned logo & Marketing Materials

  • Creation of marketing materials and booklets for sales meetings

  • Brand specific content creation for Facebook, Instagram, Pinterest, & Twitter

  • SEO to boost organic rankings for 25+ keywords to #1-3 spots

 

CURRENT RESULTS – 24 MONTHS IN

  • 697% Increase in Facebook & Instagram Followers

  • 9 to 1 estimated return on Advertising & Marketing Spend

  • Over 3 million impressions per month across all platforms

  • Cost of conversion decreased from $208.39 to $3.18

  • 40X increase in conversions per quarter to accompany that conversion cost decrease

  • Increase in Chicago market share and #3 Covid testing center for Chicago

  • 45+ keywords to rank in google in the #1-3 spots

  • Oversight of 250k advertising & marketing budget

  • Developed a new brand – Balance Ketamine Clinics to service growing mental health clientele

  • Developed 2 new brands and one new location to service COVID-19 growing demand: COVID Vaccines & COVID Testing

 

Reply...