The legalization of marijuana in states across the country has caused widespread controversy in how cannabis-related products are to be advertised. It goes without saying that these products can’t be marketed in the same way as basketball shoes. Dispensary marketing needs a large array of approaches but one of the most important pillars is the digital advertising and website in order to rank organically and establish well rounded brand from the start.
Advertising platforms and even social media platforms are very reluctant to encourage promotion campaigns for marijuana products. Still, this doesn’t make it impossible to create a marketing strategy for a local dispensary.
Under normal rules, it’s just a minor setback. If you want to drive more awareness to your dispensary, then here are seven effective marijuana marketing practices you can try in 2021.
Google Ads is the most popular pay-per-click (PPC) advertising service on the internet. Unfortunately, it doesn’t allow advertisers to target any marijuana-related keywords or create ads that are even relevant to the subject.
Luckily, there are other advertising networks you can use to spread the message about your products and services. Billboards, Display Ads, local publications an dCreators Collective’s access to 175+ Million active cannabis users makes it easy to target your preferred demographic.
Local publications, news stations, and influencers will help dispensaries create ads and position on relevant websites throughout the internet. If you don’t want to run your own online advertising campaigns, then you can rely on an internet marketing company to help instead.
At Creators Collective, we offer both organic and paid advertising services to improve your brand recognition and sell more products online.
Establishing an online presence is the first step in creating some brand awareness for your business. It’s no secret that most people use the internet to research a product before deciding to purchase it.
If you don’t have a website, then your potential customers are going to flock to your competitors that have one. You’ll also risk alienating the people who have interacted with you away from the internet.
Having a website makes your business look more professional. Therefore, hire a qualified website development agency to create a website that complements your brand.
Your website should also have a responsive design that’s both accessible on desktop and mobile devices.
Starting an eCommerce store is a great way to sell your products without having to worry about the red tape concerning other retail outlets. In 2018, there were 1.8 billion online shoppers across the globe.
There is no understanding the importance of starting an online store if you already have physical goods available. Offering your products online gives your audience another way to interact with your business.
There is a lot of legal red tape surrounding selling marijuana products on platforms like Shopify and Magento. If you do have the law on your side in selling your products, you could easily start selling on your own website.
This way, you don’t have to endure the lengthy process in obtaining approvals from merchants.
Just because you aren’t allowed to advertise your products on Google doesn’t mean that you can’t rank for popular searches. Millions of people conduct searches on marijuana-related topics every day.
You can rank for long-tail keywords, such as “how to check if cdb is safe online”. As you can see the “People Also Section” is full of long-tail keyword combinations you can use on your website:
Google is providing direct insight into the kinds of questions people are asking online about the subjects you are interested in. Therefore, take the time to research relevant long-tail keywords and begin applying them on your website through blog posts and frequently asked questions (FAQs) on product pages in your online store.
The legalization of marijuana and its derivatives is still a very controversial issue. There are countless debates on the internet about the safety of CBD online products and how to properly acquire them.
If you are an expert in this industry, then you should share your expertise on publications relaying these discussions. This is called guest posting, and it’s an effective way to improve brand awareness and lead visitors from another website to yours.
You don’t have to be a professional writer to create the perfect guest post. All you have to do is reach out to journalists, bloggers, or website owners with a pitch of your story, and begin writing.
Influencer marketing may just be one of the most effective ways of introducing a product to a broad audience and achieve immediate results. Since the boon of social media, people have built large followings and brands have worked with them to advertise their products.
Luckily, you can do the same. Look for influencers on social media platforms and YouTube who strongly identify with the values your brand holds dear. Next, reach out with a formal offer to partner with an influencer on a trial basis.
A trial offer will allow you to test the waters and see if this method is right for you, so you can save money in the long run.
While social media is incredibly important for establishing your brand and mood, website content marketing is the process of creating online articles, such as blog posts, to drive more brand awareness and rank for more SEO keywords. You should use your company blog to drive discussions on topics that are important to your target audience, such as:
Not only can you educate your audience with these topics, you can create content that ranks well online and promote your products. As a result, a person who reads your articles may end up converting as a result.
We understand that it can be confusing driving more awareness for your cannabis business or store. That’s where we come in. At Creators Collective, we specialize in delivering branding and digital marketing services for marijuana brands.
Are you interested in learning more about how we can help you grow your business’ online presence. Contact us today to speak to a member of our team about a potential marketing project.