Biked

  • Branding
  • Web Design
  • Copywriting
  • Social Media
  • Logo Design
  • Creative Direction
  • Photography
  • Videography
  • Marketing

Brought from the garage, as all brilliant ideas do, David Hopson believed in bringing a Henry Ford version of car assembly and repair to the world of bicycles and put blood sweat and tears into proving that concept. Once successful Co-founders Alejo Salomon & Jared Lebel brought complimentary skills to put Biked on a nationwide trajectory.

Throughout the world, the average wait time for bicycle repair is 4-6 weeks. Biked came to the scene to not only offer faster and more professional bike repair services, but better pay for bike mechanics, more in-depth customer communication, concierge pick-up, certified pre-owned buying, and much more.

The work isn't done yet, but see where Biked has come thus far and where it's going.

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Biked. Transforming the Bike Service Model

David Hopson, CEO of Biked has been an avid cyclist for decades and found his passion for tuning and building bikes for hobbyists and professional riders alike. After a summer of trial and error, Biked was born - A Grand Rapids startup seeks to do for bicycling what Uber and Lyft have done for transportation or DoorDash, Instacart and similar ventures have done for food and retail delivery.

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THE CHALLENGE

Biked lacked a brand and message that separated them from the average bike shop duplicated in every city across the country. Biked needed a brand position that forced them to stand out and deliver on a message of fast &  convenient bike repair without the stigma of elitism so often portrayed by the biking community.

OUR SOLUTION

Creators developed a logo, branding guidelines, booklet, personality and voice, website, back-end sales funnels, email marketing strategy and campaigns, applied social media management, social advertising, in-depth content creation, SEO campaigns, countless designs, and much more.

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RESULTS:

BIKED KEY TAKEAWAYS

  • Incredible logo and branding refresh
  • Full service marketing/advertising approach
  • #1-3 search result for over 28 keywords
  • Successful market launch with expansion to two more cities in 2022-23

Biked has become the market leader for bike repair and purchases in Grand Rapids with expansion plans for Austin and Chicago in 2022-23.

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LET'S CREATE SOMETHING BEAUTIFUL TOGETHER