David Hopson, CEO of Biked has been an avid cyclist for decades and found his passion for tuning and building bikes for hobbyists and professional riders alike. After a summer of trial and error, Biked was born - A Grand Rapids startup seeks to do for bicycling what Uber and Lyft have done for transportation or DoorDash, Instacart and similar ventures have done for food and retail delivery.
work with usBiked lacked a brand and message that separated them from the average bike shop duplicated in every city across the country. Biked needed a brand position that forced them to stand out and deliver on a message of fast & convenient bike repair without the stigma of elitism so often portrayed by the biking community.
Creators developed a logo, branding guidelines, booklet, personality and voice, website, back-end sales funnels, email marketing strategy and campaigns, applied social media management, social advertising, in-depth content creation, SEO campaigns, countless designs, and much more.