It's not easy having a combination of HVAC, artifical intelligence, energy management, and customer service that communicates "really attractive business decision."
Most C-Suite executives focus on a myraid of decisions outside of energy consumption to improve their bottom line. BLCCS is in a unique position to save company's tens of thousands of dolalrs every year without changing anyone's business model.
The only issue is barely anyone knows how to communicate that and even fewer know it is possibility. Creators found a way to collaborate between HVAC, energy, building protocol, and the board room to create smart buildings through intelligent energy solutions.
BLCCS had an amazing business built on referrals and quality work. They specialized in saving businesses money by providing intelligent solutions for their building and office energy needs. Many would refer to them as an HVAC company but they did so much more than that, they just didn’t know how to communicate it in a way that was easily understood.
The challenge was to create a message that was easy to digest, explained what they could do, and demonstrated just how valuable their service was to a businesses’ bottom line.
New website, updated content strategy, testimonials, an SEO campaign that penetrated the market, and a little but of brand awareness advertising to help put BLCCS on the map and in the back of every executive’s mind.
A fresh new website that communicated their specialty in creating “Smart Buildings Through Intelligent Solutions.” This gave the consumer enough to understand what they did but required further investigation into the brand - giving them a chance at securing business. Additionally, securing high ranking and competitive keywords got them in front of the right executives that cared about making their business efficient and saving tens of thousands every year.
#1-3 Search result for over 20 keywords
Brand Booklet for Personality & Strategy
Digital Advertising Campaign
Testimonial Based Content Strategy