Owner’s Kerry & Joe, long time business leaders in the capital of Michigan, came to Creators with the vision to create a new neighborhood gathering place in the growing city of Okemos, Michigan. Their vision was to be modern and friendly, creating an atmosphere that anyone would feel comfortable entering and wanting to stay longer to watch another football game or gather with friends.
A great vision was in place, they just needed an agency to conceptualize and communicate that vision into a palpable brand the community could find themselves falling in love with.
Creators brought to them a modern but playful logo, approachable brand book, guidelines, and a brand personality that resonates with those seeking a laid back neighborhood gathering place. Web design, SEO, social media management, business listing management, strategic advertising strategy, branding and design, along with numerous supporting efforts brought JOJ from concept to opening day in just 6 months.